AFFILIATE MARKETING: THE NUTS AND BOLTS OF IT ALL
If you are new to online marketing one area that you will need to learn about in order to build a successful online business and become profitable is Affiliate Marketing. Affiliate Marketing is a term that you will hear about, and see mentioned all throughout the Internet. As the Internet has evolved over the years this term has become more and more popular. But there are still some that do not truly understand just how powerful the concept of Affiliate Marketing is.
So let’s start off this message by answering that very question…and a series of other relevant questions about the subject. So here goes. What actually is affiliate marketing? Why should I want to be involved in Affiliate Marketing? Why is Affiliate Marketing critical to the success of my online business? That is what this post is looking to address today. I believe that at the end, you would not be where you were before in your knowledge of Affiliate Marketing.
Affiliate Marketing – What Actually Is It?
Best defined Affiliate Marketing is simply a way of making money online by offering the products or services of other people, or companies. Here at Wealthy Affiliate, we have designed a program that allows you to set up your online business, and begin making money as an Affiliate Marketer. So to become an affiliate marketer, you do not need to have any product or service of your own for sale. And all you need to do to begin on your path to Internet success is to simply identify a niche, an area that you desire to work in, preferably something that you are passionate about because your passion will fuel your success too much higher levels. Then within your niche find a business or businesses within that niche and promote their products or services helping them sell their products, while making a decent passive income or commission for yourself.
Now you might be asking yourself why others would want to or be willing to pay you just by selling their wares. Well, the answers is truthfully a matter of simple economics, you see not all of the companies, or service providers are capable of going all the way when it comes to advertising and promoting their offerings either online of offline.
It simply makes sense for these companies, rather than going the way of advertising on their own, they can instead invest into affiliates to market their products or services for them, whom they would pay a certain commission on every sale. The role of the affiliate(s) would then be recommending the particular products to their own friends, family and even to their own Internet communities through their Blogs, web pages, and even their social media accounts like Facebook and Twitter. In that case, the companies get to have a wider customer and fan base, while you the affiliate get to make your money on each and every sale that is a result of your efforts.
So simply put, you win having made some additional income, they win having made a sale that they most likely would not have made, Yup, everyone wins and goes home happy at the end of the day.
The process is really not all that complicated, As a matter of fact, you can go about becoming an affiliate in a number of ways, but after being in this Affiliate Marketing game for a short while it became quite obvious to me, that there are two top things that you need to stay ahead. Those two things, which you need always be aware of are:
- Recommend products that you are familiar with
In order to become a successful affiliate marketer, it is always best to promote products that you have used yourself and are familiar with. The more you know about the product or service the better. That knowledge affords you the opportunity to become an authority, or a trusted resource for your customers. You know the nitty-gritty of what you want to sell and can help your readers better connect to the benefits of the products. Having never used a product before puts you in a bad position if someone were to make an inquiry about it, after all, would you buy a product from someone who had never used that product before? I think not! But, since you have used the product and are familiar with it, you can feel comfortable making a recommendation to your own customers as to the benefits of the product. What they could expect from the product based on your personal experience.
- Never tell anyone that they should buy a particula product or service.
Of course, this might seem contradictory of your mission as an Affiliate Marketer, but it is your desire to highlight the benefits of the product or service, and let the customer decide to buy that product or service. The hard sell simply just does not work here, so don’t bother. You want to come across to your audience as helping them to make a good buying decision by providing them with the facts, you never want to be perceived as forcing a product down their throats. That is why it is important that you craft your words very carefully, and never, at any point should you direct them to buy a product.
You will be far better served as an Affiliate by simply letting your readers know what the product can do for them. Always, and I do mean ALWAYS recommend such products and leave them to make their own buying decision. After all, that decision has been impressed upon by you in the first place. And if the product has value to them then they will most likely buy.
Becoming a Successful Affiliate Marketer
Becoming a successful affiliate marketer is like learning a trade or a craft. You want to learn your lessons well, especially if you desire to make any serious money in this line of work. And yes, this is not a get rich quick scheme, Affiliate Marketing takes some serious work on your part, but there are some very useful tools that you can grab along the way, a most awesome resource can be found at www.wealthyaffilaite.com which is devoted to helping you get going in this lucrative field of Affiliate Marketing. You will learn step by step how to build a decent passive income for yourself.
The skills that you will learn through the lessons at Wealthy Affiliate is lessons that you want to learn well if you are to build a decent passive flow of income for yourself. But once you have picked a niche market to work in getting to know as much as you can about the products that you intend to market, after all, if you can’t explain a product to someone, how do you expect to convince them to buy it in the first place?
You should never put profit potential before your honesty or integrity. You only need to be perceived as deceitful once by a potential customer before they run from your site to never return. You cannot put a price tag on your integrity. So make sure that the products that you will be representing are of the highest quality. If there is a doubt in your mind, then don’t sell the product. And once you have decided to market a product, make sure that you honestly represent the product, and let your customers know exactly what they can expect using it.
Your product knowledge will be your most valuable asset in your Affiliate Marketing, be able to answer both general and specific questions, and don’t fabricate answers that you are not sure of, your customers will have so much more respect if they ask a question that you are not sure of the answer and you simply explain that you will research it and get back to them.
After all the primary objective of any Affiliate Marketing campaign should be to serve your customer, and that service is an important part of the customer’s buying decision. Help your customer to satisfy their need and your needs will be satisfied too. One of the greatest salesmen that ever lived Zig Ziglar often said, “you can get anything you want out of life if you simply help enough other people get what they want.” No truer words were ever spoken.
Your audience will vary widely, but they all will have a common interest, and if they didn’t they wouldn’t be on your site in the first place. You should have a product line that will interest a variety of people within your particular niche, engage your entire audience, and you will become successful. Your customers will most likely as you establish a level of faith in you and you have built rapport will visit your site often, and very possibly buy from you again in the future.
You Can Build a Full-Time, Affiliate Marketing Income
So, as you progress through the start-up phase you have got a taste of just how much fun you can have, and oh yeah, not to mention that extra income that you are receiving from your site month after month, you have tried your hands at affiliate marketing and as you gain momentum you would like to increase your residual income. But the truth be told about affiliate marketing, is that it can be more challenging than one might expect, even for those who know what they are doing. After all, I am sure you have heard the old saying, “no pain, no gain.” Right?
Building an affiliate marketing income that you can take to the next level, that can go from being just a hobby, or something you do on the side for a little extra cash to a full-time gig where you truly can generate a substantial income can, however, be realized in as many as these five ways. So that being said let’s go over the Five Basic Rules to Affiliate Marketing Success.
- First, Pick Your Niche Market. Start out with a very specific idea, not too broad in scope, even if you would branch out later into a lot of things, pick a specific niche first and help your audience identify you with a certain kind of product.
- Always Maintain Your Honesty and Integrity. Like I mentioned earlier, honesty is key. You don’t want people that buy through you once and leave. It is your desire to build relationships, and relationships are built on trust. You want repeat buyers, and your honesty and integrity are the key factors in making that happen.
- Cater to Your Visitors. The fact that you are enthusiastic about something, and it may even be a good fit for a part of your audience doesn’t mean it suits everyone. Realize that as you establish yourself that you can, of course, recommend more than one product in the same category for different people. Again, make sure these are things that you have used, and loved too.
- Consider Marketing a Product of Your Own Creation. Now that your audience has invested their trust in you, it is time to create a great product of your own, depending on your particular niche you can offer e-books on the subject or anything that applies, but this is where the fun really begins, so recommend it to them and make even more passive income. You could even convert a few and make them into your own affiliate marketers too.
- Keep It Fresh. Time, of course, goes by and things are constantly changing, and so are the buying habits of your customers. Products reach the end of their popularity (ever heard of the hottest rage from years gone by – The Pet Rock). Well be aware of the trends in the market and be sure to be on the cutting edge of new products that are entering your niche, find the newest and greatest before your competition does and always update your product line. Only then can you keep them coming back for more. Not just by updating your products, however, do you keep it fresh, you do that also by constantly updating your pages and your posts with interesting and enlightening content.
So What Are You Waiting For? You Can Get Started In Affiliate Marketing As Early As TODAY!
Now it is important to understand that Rome surely was not built in a day, and that the Internet gurus of Affiliate Marketing did not get to where they are overnight. They were all in the same position at one time or another as you are right now. They had to start from somewhere. But, you have a great advantage over them because we have taken a lot of the headaches and hard work out of the process for you. So if you are looking for a great place to start, why not look at some of the basic tools that I have put together on here to get you started. With this free tool, you get to create your website, choose your niche, market your content like a pro, and do so very much more.
To build a successful affiliate marketing platform for yourself, you need more than just a nudge in that direction. You need the right tools, you need the support of a community with over 80,000 members, and you need the help of a caring mentor. With the series of hands-on materials that I would be making available to you, you could just be on your way to an endless stream of residual income before you know it.
If you have any questions about Affiliate Marketing, I want to help up. Please leave me your comments below!
Your Success Marketing Consultant